Getinge AB – Brand Overview
Getinge AB is a global medical technology company headquartered in Gothenburg, Sweden. Founded in 1904, the company develops advanced medical equipment and solutions used in hospitals, operating rooms, intensive care units, and life science laboratories around the world.
Originally established as a manufacturer of agricultural equipment, Getinge gradually transitioned into medical technology during the early 20th century and eventually became a major supplier of healthcare equipment and hospital systems. Today, the company operates in more than 40 countries and sells products in over 135 countries, serving healthcare professionals, researchers, and pharmaceutical companies globally.
Getinge focuses on three main business areas:
- Acute Care Therapies – equipment for intensive care and life-support treatments
- Life Science – solutions for laboratories and pharmaceutical production
- Surgical Workflows – operating room equipment and sterilization systems
Through these divisions, the brand supports medical professionals in improving patient outcomes and optimizing clinical workflows. The company’s identity emphasizes innovation, reliability, and life-saving technology.
Logo History
The Getinge logo has evolved alongside the company’s transformation from a traditional manufacturing business into a global healthcare technology leader.
Early Corporate Identity
During its early decades, the company used simple corporate wordmarks that focused on the brand name “Getinge.” These designs reflected its industrial origins and manufacturing heritage.
Expansion Through Acquisitions
As Getinge expanded globally and acquired multiple medical technology companies, the brand portfolio grew significantly. Different product divisions operated under separate names such as MAQUET and Atrium.
2017 Brand Transformation
In 2017, Getinge introduced a redesigned corporate logo and unified brand identity. The company consolidated its different brands into a single global brand structure so that all products would carry the Getinge name.
The modern logo combines a clean wordmark with a distinctive symbol inspired by the “Star of Life,” a widely recognized emblem associated with emergency medical services and healthcare professionals.
This redesign helped strengthen brand recognition while emphasizing the company’s purpose of advancing healthcare technology.
Design Meaning
The Getinge logo contains symbolic elements that communicate the company’s mission and industry focus.
Medical Symbol Inspiration
The graphic symbol is inspired by the Star of Life, an internationally recognized symbol used by emergency medical services. This connection highlights Getinge’s commitment to healthcare innovation and life-saving technologies.
Multiple Segments
The different segments of the symbol represent the company’s various areas of expertise, including intensive care, surgical workflows, and life science technologies. Together they illustrate how multiple disciplines combine to improve patient care.
Wordmark Typography
The clean and modern wordmark communicates professionalism, technological expertise, and trustworthiness. The typography is designed to remain readable across digital platforms, product labeling, and medical documentation.
Human-Centered Identity
Overall, the design reflects a brand that is focused on improving lives through advanced medical technology and healthcare innovation.
Color Philosophy
The Getinge logo uses a minimal and professional color palette that aligns with the healthcare industry.
Blue
Blue is the primary color associated with the brand and represents:
- Trust
- Medical professionalism
- Reliability
- Stability
These qualities are essential for companies operating in healthcare and medical technology.
White / Light Background
White or neutral backgrounds are commonly used with the logo to create a sense of:
- Cleanliness
- Clarity
- Clinical precision
This visual approach reinforces the sterile and professional environments where Getinge equipment is used.
The overall palette supports the brand’s image as a trustworthy provider of life-saving medical solutions.
FAQs
1. What is Getinge AB known for?
Getinge AB is known for manufacturing medical technology equipment used in intensive care units, operating rooms, and laboratory environments.
2. When was Getinge founded?
The company was founded in 1904 in Sweden.
3. What inspired the Getinge logo symbol?
The modern logo symbol is inspired by the Star of Life, a globally recognized medical emblem.
4. What industries does Getinge serve?
Getinge serves healthcare institutions, hospitals, pharmaceutical companies, and research laboratories worldwide.
5. Is the Getinge logo free to use?
No. The Getinge logo is a registered trademark, and commercial or promotional use generally requires permission from the company.
